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Mobile Payments

Worldpay research: Mobile provides best shopping experience

Tuesday 6 March 2018 | 10:34 AM CET

Mobile commerce is set to become the best shopping experience for customers, according to new research from Worldpay.

The report on mobile consumer spending, The Mobile Payment Journey, polled more than 16,000 people across 10 markets to discover their most recent mobile payment experience and spending habits.

The research was compiled in partnership with Opinium and interviewed 16,000 consumers who have purchased goods on their mobile (December 2017, January and February 2018) in Australia, Brazil, China, Germany, India, Japan, South Korea, the US and the UK.

The US is behind the rest of the world in the mobile app revolution, as 32% of consumers still prefer to purchase items via a mobile browser compared to an app – higher than almost every other country surveyed.

Key findings in the US include:

• 37% of US consumers would be happy to pay more for a product or service if the mobile shopping experience is better. This number rises to 44% among millennials (aged 18-24);
• Apps are the channel of choice for the 68% of consumers. US consumers have on average seven apps downloaded onto their mobile device, compared to a global average of 10;
• Security concerns are the number one reason for smartphone basket abandonment. 77% only download apps from brands and retailers that they trust.

Consumers also have become increasingly selective about the apps they choose to download; there is a rising demand for brands to offer a more personalised shopping service. 33% of respondents said that they spent more than USD 66 on their last purchase.

For more information about Worldpay, please check out a detailed profile of this company in our dedicated, industry-specific online company database.

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