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Western Union launches new platform, Reload+ network

Thursday 21 March 2013 | 11:47 AM CET

Western Union has launched a Global Share platform, which enables the company to introduce new stored-value solutions by partnering with local companies.

The Global Share platform model enables both Western Union and its clients to develop enhanced value propositions in the marketplace by leveraging each other’s complementary assets.

In addition, Western Union has launched its Reload+ network, which allows customers with multiple types of accounts, including prepaid cards, mobile services and other e-commerce-based accounts, to “top up” or add cash to their accounts at participating Western Union Agent locations worldwide. Additionally, Reload+ services offer cash access at participating Western Union Agent locations where ATMs are not prevalent.

In recent news, Western Union has renewed its multi-year agreement with US-based financial institution Woodforest National Bank.

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