According to the survey, which polled some 4,000 customers on their appreciation of 18 different online banking features, users value those internet banking features which allow them to oversee their finances, analyse transaction and payment data and achieve better overall management of their finances. Customers polled by analyst house Gartner also indicated they value such features as the ability to deposit cheques online from home, set up separate savings accounts account to achieve a particular goal, the ability to analyse spending and cash flow via interactive tools and set up account and card balance alerts.
The survey also warns that the banks’ focus on cross-selling opportunities and their desire to market an increasing number of online services may clash with consumers’ desire to personalise existing services so that they achieve an accurate overview of their own finances.
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