The newly launched platform will enable Intuits more than 1,250 customer financial institutions to incorporate solutions developed by banks or third-party developers using APIs.
According to the company, several customer financial institutions have already deployed the new capability by integrating small business solutions, third-party investment brokerage services or bank-built mobile applications into their digital banking experience.
In addition to supporting third-party solutions, Intuits new banking platform incorporates a number of features for financial institutions and their customers including segment-specific capabilities, navigation and authentication.
Intuit data shows that customers interact with their financial institution via the digital channels more than any other way. According to an internal study, Intuits financial institutions online customers interact with their financial institution’s website almost 10 times per month. When mobile is added, users interact roughly 19 times per month. Those who use online banking, mobile banking and tablet banking access their accounts approximately 30 times per month.
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