The partnership combines Geezeo’s banking products for personal financial management and social media with Sapient’s expertise in creating and implementing multi-channel digital marketing and commerce solutions.
Clients of the partnership will have access to a marketing platform that evaluates a customer’s activity history, profile information, personal financial management goals and social network activities to provide personalized messaging that can be delivered across multiple channels, including online and mobile.
Additionally, the marketing platform allows firms to place and serve ads, generate emails and alerts, and monitor and measure the effectiveness of each customer interaction.Sapient has partnered with several regional banks on their digital initiatives, including KeyBank, Union Bank and Webster Bank.
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