The management board consists of Robert Kuzelj (CEO), Markus Rinderer (CTO), Nikolaus von Taysen (COO) and Christian Bamberger (CIO). As CEO, Robert Kuzelj is responsible for business development and key account management. A consultant for various payment service providers, banks and corporations, Robert previously worked as a software architect and software consultant.
The Paypers: What is your company`s value proposition? What services does PAY.ON currently offer in the payments sector and what benefits do they bring?
Robert Kuzelj: Our main proposition is payment outsourcing, our core technologies are PaySourcing, a modular platform for global payment outsourcing and PayPipe, an e-gateway for global payment routing. Additionally, we offer all the advantages of SaaS (Software as a Service) and Cloud Computing. Our technologies are fully PCI-certified and white-labeled. Our superior solutions and technologies together with know-how and scalability enable our clients to work and grow internationally and successfully. Using the PAY.ON infrastructure and consulting services, payment experts are able to focus on developing their business activities and serve their customers locally and globally across all industries. PAY.ON provides the necessary support, industry experience, global networking and consulting services, with a strong focus on product development, internationalisation, strategic cooperations and market analysis.
The Paypers: What payment methods and currencies does the company`s payment platform support?
Robert Kuzelj: There are no limits or constraints. Along with progressive payment technologies worldwide, we provide a great variety of classic and alternative payment methods. As the technology partner of the PSP, we do not serve merchants – this allows us to focus on the development of technologies and thus offering our business partners the best possible solution for their needs, at every time and in every market.Last year, we connected over 40 third party systems to our platform; on average, this amounts to 3 to 4 connectors every 4 to 6 weeks - all in all about 150 connections to third party systems. Acquirers like Elavon’s US platform, Barclaycard, Merchant e-Solutions, EMS card solutions and payment method providers including Interac via Moneris, Centricom POLi, and ClickandBuy were some of the integrated connectors in 2009. With special regard to current projects, we connect as many banks, acquirers and payment methods to our platform as possible, and we are able to integrate them faster than any other market participant.
The Paypers: PAY.ON currently works with international financial institutions, card firms, risk management providers etc. Why not also merchants?
Robert Kuzelj: Since the founding of PAY.ON, we have always been the technology partner of our clients and as such have never served merchants. This is the core of our business philosophy and a way to avoid conflict of interests. We focus on supporting our clients with advanced technologies that are constantly further developed, always state-of-the-art and able to meet market demands and dynamics. All our services are integrated into our clients’ corporate design as “white label”, meaning that for our clients’ customers, we operate invisibly in the background. Our services are seen as theirs. This asks for a trustworthy relationship on both sides, since we are dealing with highly confidential data. We appreciate the trust our clients put into us and vice versa.
The Paypers: In 2009, you opened a company division in Hong Kong. In what way does the European e-commerce and online payments market distinguish itself from other markets (the Asian or US one, for example)?
Robert Kuzelj: It is exciting to observe that the e-commerce market in Asia, particularly in China, is growing at rates which cannot be observed any more in Europe. The Chinese e-commerce market is still in a huge growth movement and driven from enormous online merchant affiliation rates in the internet payment industry. Large IPSPs in Europe are mid-sized or second tier IPSPs in China.With regard to payment methods, there are less varieties on payment instruments or payment scheme levels than in Europe and the market is less fragmented. Credit card payments are still a less relevant payment scheme, and the related risk management methods are mostly at a very early stage. The PAY.ON technology is ideally suited for the Asian market, as we offer a huge network of acquiring banks and payment schemes for Asian IPSPs and merchants to process payments for non-Chinese end-customers and online shoppers. We are used to implement local payment scheme methods in a very short time. Also, we connect to banks in Asia for local direct debit payment methods, which Western IPSP clients need to support their merchants in selling their products and services in Asia.
The Paypers: PaySourcing is one of PAY.ON’s core technologies. What led to the development and what are the benefits and advantages compared to other solutions?
Robert Kuzelj: Global requirements of payment transactions are constantly growing, and so are the demands on payment service providers and acquirers. PAY.ON is a well-known expert in this fast and globally growing market. Using our technology, marketing and sales experts are able to fully focus on their core business. Our PaySourcing platform is the perfect solution for reliable and efficient processing of all payment procedures: it allows the complete outsourcing of payment and risk management systems. PaySourcing not only meets the demand for flexible and globally deployable technology, it is also state-of-the-art and fulfils highest availability and security standards.PaySourcing provides high-performance technology for processing and managing local and international payments, which can not only be easily and quickly integrated into processes, but can also be continually adapted to process developments. It is the perfect solution for reliable and efficient processing of all payment procedures and fulfills the needs of clients as well as merchants.
The Paypers: Usually a processor needs large volumes to really become competitive in pricing. Where do you see your main target markets, or do you have other USPs (unique selling propositions) which will give you an edge over the competition?
Robert Kuzelj: We are a new breed of processor – far more tuned to the needs of multinational merchants and payment providers than any of the established players. We are constantly optimising our system to the needs of merchants who act globally. This requires a close cooperation with our clients and their merchants. This customer focus is visible through our large connector network – the biggest worldwide – down to the fact that we do a new release of our software every 4-6 weeks, the industry average being 4-6 months.Speed of execution and quality are of utmost importance for us as a technology provider and have lead us to structure our whole company around these requirements.Combine this with a platform that already has a huge feature set and is constantly improved at a rate that nobody can match - then you have a set of impressive USPs. Nevertheless we are more than competitive when it comes down to volume pricing.
The Paypers: Where do you hope to take the company in the next 2-3 years?
Robert Kuzelj: We are proud to state that our technology is truly global and meets local payment demands anywhere in the world. It is our mission to continuously develop and enhance new technologies to further strengthen our position. Obviously, this includes knowing the wishes and needs of our clients in order to help them grow internationally. This is also why we place a strong focus on research. It is our mission to always be one step ahead when it comes to market facts, technologies and development.
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