The Facebook Payments subsidiary has appointed three of Facebook’s top executives, namely Chief Financial Officer David Ebersman, Vice President of Partnerships and Platform Marketing Dan Rose and Vice President and General Counsel Ted Ullyot as directors of the division. Facebook Credits also integrates several applications such as programs that convert the currency for use on other websites and stored value cards sold by an increasing number of retailers.
According to the internet market research company eMarketer, Facebook is expected to register 132.5 million users in the US in 2011 and 152.1 million users by 2013. The 18 to 44 age group is expected to be the largest demographic segment, namely 56.7 percent of Facebook users.
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