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Fortumo connects Amazon with BSNL India

Thursday 21 March 2019 | 10:49 AM CET

Fortumo has deployed its Trident Bundling Platform to connect Amazon with the India-based telecom company BSNL.

As part of the integration, BSNL will offer its subscribers one year of Amazon Prime in select plans.

According to data from Tefficient cited in the press release, India has a growing mobile industry with 303% growth in mobile data consumption over 2018. While smartphone penetration in the country is above 35%, only 3% of the adult population owns a credit card. Additional information on the country can be found from Fortumo’s recent market report.

Fortumo’s Trident Bundling Platform allows OTT companies to scale up partnerships with mobile operators, ISP-s, and TV service providers. Integration with the platform has to be completed only once. After that, Trident supports OTT companies with the following:

  • multiple bundle partnerships through one integration;

  • end-to-end consumer lifecycle management: service discovery, activation; authentication, entitlement, renewals, and user management, termination;

  • analytics and reporting tools for reconciliation and settlement processes.

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