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Free-to-play US market revenue reaches USD 1.5 bln

Tuesday 24 September 2013 | 01:02 PM CET

In the US and Europe, Free-to-play (F2P)in the Massively Multiplayer Online (MMO) gaming industry has increased continually over the past 6 years, with revenue and audience both surpassing those of Pay-to-play (P2P)monetization model, recent findings indicate.

According to “Making the Switch” report from Netherlands-based payment services provider GlobalCollect and gaming intelligence company SuperData Research, F2P games generate almost 70 percent of revenue in the US and 61 percent of revenue in Europe. The same source indicates that the total F2P MMO audience has shown consistent growth reaching 46 million monthly players in the US.

According to Joost van Dreunen, CEO of SuperData, the MMO market has changed dramatically in a very short amount of time. Monetization has become a key component of the new landscape. Deciding when and how to make the jump from subscription to F2P monetization is critical for today’s games developers.

The “Making the Switch” report compares the adoption of Free-to-play, Pay-to-play and hybrid monetization models by using case studies from World of Warcraft, Aion and other game titles as well analyzing the US and European MMO markets.
 

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