To collect a payment, a user has to enter an amount and a description and GoCardless will generate a URL, dubbed PayLink, which the user can share across the web. PayLinks can be embedded on users’ websites as a ‘Buy now’ button, emailed out to customers with invoices, or tweeted to followers. To make a payment, a payer clicks the link and enters their payment details into a payment page. PayLinks can be used by anyone including e-commerce websites, charities, contractors, friends who want to share bills. Earlier in 2012, the company has also launched a REST API wrapper for bank transfers.
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