InComm started providing services for Wesfarmers Group – of which Target is a member - in 2015 offering gift and prepaid cards on Target.com.au. The products range from gift cards for telecom, entertainment, internet and gaming to network-branded prepaid cards such as Vanilla Gift, available both in store and through the online store – where both digital and physical cards can be bought.
With this expansion, the partnership will also include implementation of InComm’s POSA (point-of-sale-activated) technology that allows retailers to activate prepaid cards at the point of sale with a reduced risk of theft and shrinkage. Using this POSA technology, card issuers also have the valuable opportunity to leverage card design in marketing the cards.
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