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InComm expands partnership with Target Australia for O2O gift card payments processing

Friday 16 December 2016 | 12:39 PM CET

InComm, a prepaid product and transaction services company, has signed with Target Australia to enable the companies to expand their partnership from offering gift cards at Target\'s online gift card store to launching point-of-sale technology in all Target stores.

InComm started providing services for Wesfarmers Group – of which Target is a member - in 2015 offering gift and prepaid cards on Target.com.au. The products range from gift cards for telecom, entertainment, internet and gaming to network-branded prepaid cards such as Vanilla Gift, available both in store and through the online store – where both digital and physical cards can be bought.

With this expansion, the partnership will also include implementation of InComm’s POSA (point-of-sale-activated) technology that allows retailers to activate prepaid cards at the point of sale with a reduced risk of theft and shrinkage. Using this POSA technology, card issuers also have the valuable opportunity to leverage card design in marketing the cards.

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