According to the study released by financial services company Avendus, the Indian online commerce market is also expected to increase from USD 6.3 billion in 2011 to USD 24 billion by 2015.
The “Indian Digital Consumer Industry” study, cited by ibnlive.in.com, has also indicated that currently there are almost 8 to 10 million of Indian users who make online transactions, representing about 11 percent of the 80 million internet users in the country. The figure represents 7 percent of the entire Indian population and 17 percent of the urban population.
According to the research, travel-related websites are the most popular when it comes to online transactions. Most online travel revenues come from ticket bookings, with air and train bookings registering almost 90 percent of the segments revenues.
In 2011, the Indian online travel market has been estimated at USD 5.5 billion, according to the source. The same study has mentioned that, between 2010 and 2011, 57 percent of total online travel revenues came from air travel, while 37 percent came from train packages, 5 percent from hotel and only 1 percent from bus bookings. Online travel is also expected to increase by 22 percent. In addition, the online train ticket bookings are expected to hit USD 1.8 billion for the period 2010-2011, accounting for almost 32 percent of the overall ticket bookings.
The data has also indicated that e-tailing will also witness a significant increase by 2015 and contribute with almost USD 12 billion to the total e-commerce market in the same year.
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