The company has made these investments in order to expand its reach into the EMENA region. According to Ganesh Kumar Bangah, Group CEO of MOL Global, cited by online media outlet TheNextWeb, Turkey is one of the fastest growing e-commerce markets in the world. Furthermore, Turkey is an attractive market for mobile payments with over 61 million mobile phone users and mobile phone ownership reaching a penetration level of 85 percent.
Game Sultan operates an e-wallet system using a virtual currency called G-Cash, which can be purchased online and in kiosks, retail outlets, cybercafés all across Turkey.
MOL Global is now present in 11 countries.
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