Under the terms of the multiyear agreement, Alliance Data Retail Services will become an issuer for credit products under PayPal’s Bill Me Later service and will work with the company on an expansion into physical stores across the country. Paypal customers would be able to link private-label credit cards issued by retailers to their PayPal accounts and then use the service when shopping at stores or online.
Alliance Data’s retail services division manages more than 120 branded credit programs for retailers across the US. The PayPal program will begin in early 2014, but not all Alliance Data partners will join.
Alliance Data consists of three businesses including Alliance Data Retail Services, a provider of marketing-driven credit solutions, Epsilon, a provider of multichannel, data-driven technologies and marketing services and LoyaltyOne, which owns and operates the AIR MILES Reward Program, Canada’s premier coalition loyalty program.
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