Via Piano, Polish digital visitors will be able to view premium content and services on 42 different websites.
Seven major Polish media representing 27 national and regional newspapers, 14 magazines and Poland’s national public radio will join Piano Media’s national online common-payment system on 18 July 2012. Polish National Radio, domestic publishers Agora and Murator along with four internationally owned publishers, Swiss-German Ringier Axel Springer, British Media Regionalne, German Polskapresse and Edytor will join the Piano system.
Tomáš Bella, Piano’s Chief Executive has stated that “Poland allows us to demonstrate how well our system works in larger markets. We are already known for our innovation. Now we will prove our innovation is scalable.”
Initially, Pianos presence on the media’s web sites will be the appearance of Pianos login icon, the Piano Bar, at the top of each page. Then in August, a free trial program will be on offer, followed by the start of the full Piano subscription system in September.
Piano is in negotiations with publishers on several continents and has plans to launch an additional market by the end of 2012.
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