With an increasing number of clothing & footwear retailers are offering delayed payment options in an attempt to drive conversion.
Retailers including H&M, Finery and Arcadia brands Topshop and Dorothy Perkins now offer a pay-later online payment option to encourage shoppers to purchase when they might not have the funds readily available.
Try-before-you-buy payment methods often appear more straightforward as a short term solution compared to traditional credit accounts.
A recent GlobalData survey revealed that 52% of online shoppers often buy more items than they expect to keep when purchasing online, and pay-later options will only encourage this shopping mentality.
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