According to the findings of the study, 42 percent of respondents have stated that they have been the victim of online fraud and 4 percent have said it has resulted in monetary loss. Of those, 80 percent have admitted they have not reported the crime while only 19 percent have reported it only to the online business directly.
When asked what steps should be taken by online businesses, banks and social networks to protect personal information and identity, 85 percent of the respondents have stated that businesses should be more aggressive in preventing fraudsters from stealing consumers’ information, up from 83 percent of respondents interviewed in 2009, while 80 percent have responded that using technology to improve authentication of consumers is a step that business should take to prevent online fraud, as compared to 78 percent of respondents who have stated the same in 2009. Only 26 percent of the respondents believe that organizations should collect more information to identify consumers.
Nearly 3 in 4 respondents would allow a trusted online business to place an invisible cookie on their computer to automatically authenticate them, while 82 percent have indicated that they would expect an online business to offer alternative authentication methods if they were unable to match the consumer’s digital fingerprint to their security system.
When it comes to the types of information consumers are willing to share to verify their identity, 88 percent of the respondents would allow a trusted online business to check the serial number of their computer, 83 percent would reveal the type and make of their computer, 76 percent would mention the internet service provider, while 71 percent would offer details regarding the browser settings and 65 percent would opt for the type of browser. Consumers are not willing to share social security numbers and driver’s license numbers.
The study has been conducted on more than 16,000 individuals located in all major regions of the US.
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