Under the terms of the alliance, Virtual Piggy will provide its youth-friendly payment system to Live Gamer. Virtual Piggy allows parents to set up a monthly allowance for their children and promotes financial management while enabling youth under 18 to make purchasing, savings and other money management decisions for themselves, within the boundaries setup by parents.
Live Gamer connects advertisers to a network of more than 60 million users across the US and Europe. The company’s technology has been adopted by publishers in gaming, entertainment and social industries.
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