Declaration Partners, Parkwood and existing investors also joined the round, bringing Tealium’s total funding to date to more than USD 160 million. Silver Lake Waterman is Silver Lake’s late-stage growth capital fund.
Tealium will use the funding to accelerate its global go-to-market activities and drive product innovation for its AudienceStream real-time customer data platform.
AudienceStream offers businesses a single view of their customers, connecting data from a variety of technology stacks and digital assets, such as websites, mobile apps, point of sale systems and call centres.
The company focuses on integrity and privacy of customer data, with a data governance and compliance portfolio that enables global users to manage the diverse regulations that can differ from country to country.
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