According to a Magna Global report cited in the filing, display, mobile, social and video channels for digital advertising are expected to grow to USD 73 billion in 2016 from USD 42 billion in 2012, globally.
The US company uses artificial intelligence and big data to help customers place their ads on websites and mobile networks. The company delivers a programmatic media-buying platform at big data scale that harnesses the power of artificial intelligence to improve marketing ROI.
The company has reported a loss of USD 11.9 million on revenue of USD 92.6 million for the half year ended June, 2013. Rocket Fuel has raised over USD 76 million in funding from investors including Mohr Davidow Ventures, Northgate Capital and Summit Partners.
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