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Payments General

Ensygnia acquires Mustard Digital and Snaptaps retail price drop platform

Wednesday 18 December 2013 | 12:30 PM CET

Ensygnia, the Onescan mobile payments company backed by Telefonica’s technology start-up accelerator Wayra, has acquired provider of data driven solutions Mustard Digital and its subsidiary retail price drop site Snaptaps, in an all share deal for an undisclosed sum.

 As a result of the transaction, Ensygnia plans to turn the Snaptaps site into a multi-brand showcase of household-name retailers for the Onescan mobile payments service.

Mustard Digital has launched the Snaptaps service on the back of developing a proprietary platform for managing web-based alerts and notifications for its own clients.

As part of the acquisition, Feltham becomes Ensygnia’s VP for Payments and Loyalty programmes while Mustard co-founder Ben Osborne continues as Technical Architect working alongside the Ensygnia engineering team to focus on developing the combined Snaptaps and Onescan proposition.

Ensygnia is the mobile interaction company behind the Onescan omni-channel app. Onescan enables mobile payments online, in-store and on-the-go and has applications for log-in, authentication and mobile identity.

In recent news, Ensygnia has appointed Neira Jones, to chair its new Advisory Board.

More: Link
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