The initiative enables Akbank to continue using the First Data platform, as part of a strategy the bank has adopted for the management of its loyalty card brands such as Axess, Wings and Fish since 2001, when Akbank decided to migrate its card management system to First Datas solution.
First Data is a global technology company in information commerce. It operates a global ATM business with networks in the United States, Asia Pacific and across Europe. Additionally, the company offers ATM outsourcing and deployment solutions for banks and retailers in over 17 countries around the globe.
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