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Payments General

Google joins the NFC Forum

Friday 1 April 2011 | 10:16 AM CET

The NFC Forum, a non-profit industry association whose aim is to advance the use of Near Field Communication (NFC) technology, has added 32 new members including Google, media outlet nearfieldcommunicationsworld.com reports.

As a result, Google, the NFC Forum`s recently appointed principal member, is entitled to appoint a voting representative to each of the technical, marketing, and compliance committees and working groups. In addition, as principal member, Google can designate individuals to run for positions leading committees or working groups, the source reports.

According to the source, other organizations to join the association include car maker Daimler and electronics company Hitachi.

NFC is a wireless connectivity technology that enables two-way interactions between electronic devices. The NFC technology allows consumers to perform contactless transactions, access digital content and connect devices. NFC is compatible with contactless cards and readers already deployed worldwide.

The NFC Forum was launched in 2004 by mobile communications, semiconductor and consumer electronics companies.

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