Thus, starting with October 2016, a liability shift hierarchy will be introduced for ATM transactions in the US, as part of an effort to globally align the use of EMV technology to prevent and manage fraud in the payments ecosystem. The liability shift will apply to all MasterCard-branded products across all transactions initiated at US ATMs.
Via this roadmap, MasterCard sustains the importance of EMV standards in the US and is set to address the way consumers actually shop and enable them to manage, control and secure their payments as well as the possibility to integrate loyalty programs and offers into the purchasing experience.
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