VeriFone intends to leverage this channel into VeriFone’s Media Solutions payment-enabled business, where in-taxi digital content is positioned as an advertising venue in a context in which spending moves from traditional to online and digital place-based media.
The acquisition includes relationships with a nationwide network of taxi media buyers and a number of media sales representatives. With the acquisition, VeriFone has added an additional 5,000 taxicab advertising endpoints to its existing New York City network of 6,500 cabs.
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