Voice of the Industry

PRODUCT BRIEFING: PAY.ON, COPYandPAY – easy customisation for maximum conversion

Monday 23 September 2013 00:04 CET | Editor: Melisande Mual | Voice of the industry

Profit from a seamless shopper experience by integrating a widget-based payment-page solution like COPYandPAY into your checkout.

Besides easily meeting merchants’ PCI requirements, the integration feels natural to the shopper since the payment widget automatically picks up the visual style of your site – without handoffs to other pages, without iFrames, without inconsistencies but with full control. This approach to integration ensures better conversion on any out-of-the-box device compared to hosted payment-page solutions.

Further optimise your conversion by customising your widgets from simply changing button appearances to creating your own unique rendering of payment methods – customisation has never been so easy.

To demonstrate how easily you can customise COPYandPAY, we have added an interactive tutorial – Integrationguide. This tutorial demonstrates:

• how to choose from predefined styles and languages

• mobile capabilities and customisation

• pick payment methods

• how to change the nitty-gritty details 

                 o modify labels

                 o customise validation

                 o adapt button styles

• how to support common use cases

Try it out now

 

Falk Brügmann, Head of Product Management, PAY.ON: Born in 1973, Mr. Brügmann has been with PAY.ON AG since 2006. In his dual role of head of product management and chief architect, he is responsible for the continuous evolution of both PAY.ON’s solution portfolio and the technology stack behind that portfolio, helping to bring innovations such as COPYandPAY or PAY.ON’s online APIs from the idea to market readiness. Before coming to PAY.ON, Falk was a project manager and software architect at ByteWorx GmbH, where he developed products for finance portals and a betting exchange for the real-time trading of options on sports and financial events. Falk holds a BSc in economics and business administration from the University of Augsburg and a BSc in information systems from the University of Applied Sciences, Augsburg. Alongside his job, he is currently pursuing an MBA at the FOM, University of Applied Sciences for Economics and Management, in Munich.

COMPANY PROFILE

Founded in 2004, PAY.ON offers global outsourcing services and routing for monetary transactions, wallet solutions, risk management and monitoring services, as well as various technical solutions.


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Keywords: COPYandPAY, widget-based payment-page solution, PAY.ON
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