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Expert opinion

Nils Winkler, Chairman of the Board, Yapital: "Merchants and consumers alike would appreciate less complexity in mobile payments"

Thursday 20 June 2013 | 02:16 PM CET

Paying has become quite confusing: consumers are alternately asked to pay cash, take out their credit card and give their signature, fill in some forms online, or visit their bank – either online or at the branch. By now most consumers would appreciate less complexity. Yapital brings simplicity to payment because people can use it everywhere they go, at the supermarket check-out as easily as when paying their bills at home – or when shopping online on the train during their commute. Yapital directly touches the impulse to buy: the decision to buy and the act of paying come seamlessly together.

Especially in the German-speaking market the breakthrough of mobile payment is yet to come. Like their customers, merchants are waiting for a solution that, besides guaranteeing transactions, and being fast, secure and transparent, makes payment easier instead of more complex. Merchants will only accept a real cross-channel payment solution that is easily integrated into the payment infrastructures they already have in place. And they are on the lookout for a solution that adds significant value to payment processes.

Yapital works with all the usual e-payment-methods: NFC, QR-Code, card, user name and password. The one-time online registration process at takes just a few minutes. The user opens a personal Yapital account and links one or several devices, i.e. smartphone and tablet, to the account via coupling. As soon as a source of funding has been registered, i.e. bank account or credit card, the user can pay with Yapital across all channels, online, via mobile, offline and via invoice, as well as send and receive money via the Yapital app or Yapital account. Registration and operation are easy and intuitive, transactions are secure and transparent and they are documented in real-time on all devices.

To raise awareness among customers about the benefits of switching to Yapital as their main channel for paying we will create visibility for Yapital via all channels: online and offline. This includes of course social media channels, a free hotline, and personal support on IT level and for questions on the presentation as well as visibility at the point of sale together with our partners. Yapital is looking forward to meeting you cross-channel!

About Yapital Financial AG
Yapital is the first European, cashless cross-channel payment solution across all channels: stationary, mobile and online as well as via invoice. It is sim-ple, quick and secure to use: after online registration, the Yapital user can immediately make payments across all channels and also send and receive money.

Yapital is a guaranteed payment method - this provides its business customers with pro-cess security and reduces their administrative costs. In addition, Yapital seamlessly covers all trade and service channels, allowing marketing channels to be turned into sales chan-nels. Business customers can therefore not only reduce their costs with Yapital, but can open up sales potential at the same time. Yapital was founded in 2011 as a wholly-owned subsidiary of the Otto-Group. Yapital Financial AG is licensed as an electronic money insti-tution in Luxembourg.